Paul Andre – All That Sparkles
by Lisa De Silva
Set in the bustling Orchards Shopping Centre in Haywards Heath, Paul André Boutique Jewellers glitters and gleams with contemporary designs and traditional jewels alike.
As a boutique jeweller, Paul André has developed an enviable reputation for outstanding customer service and is the place to go for contemporary brands, such as Pandora and Swarovski, in Mid Sussex. But what you might not know, is that with over 47 years of experience as a skilled jeweller, Paul also offers a full range of traditional jewellery services.
Paul’s philosophy has always focused on delivering a quality service to all his customers and one aspect of this is being able to offer all the services of a traditional jeweller. “It’s really important to us that we don’t just sell our customers jewellery, but that we help them to care for their collection too,” he explains. “So if someone has a broken chain, wants a ring resized, needs a watch battery, a valuation, or would like a piece of jewellery redesigned, we can be of service.”
Those with keen eyes may have noticed the water testing machine in the window display, designed to promote the fact that Paul can reseal waterproof premium brand watches. There is no need for the watch to be sent away, the price is highly competitive and the service comes with a guarantee.
Having the ability to re-craft an outdated piece into something bespoke for a client is another particularly satisfying part of the job. “When we’ve redesigned an old piece into something new and bespoke for our clients, they are always so happy and that’s a great feeling,” smiles Angela, Paul’s wife, who has over 30 years in the trade.
The store has also recently taken delivery of a new engraving machine, which will mean that Paul can now offer to engrave items, such as lockets, the inside of rings or the backs of watches, actually on site. However, there are some highly specialist services like pearl restringing and family crest seal engraving that are outsourced to trusted craftsmen.
“In my 47 years in the business, I’ve worked with the best in the country and so I outsource to those I consider the finest in the trade because I know they will do a fantastic job for our customers. It’s all part of our drive to deliver great customer service,” reveals Paul.
This is just one of the advantages of being an experienced and independent jeweller. Another is being able to create the type of warm and friendly shopping experience which greets all the store’s customers, based on the mantra that “No one leaves unhappy”. So, if you’re looking for repairs or jewellery services, alongside established jewellery and watch brands such as Pandora, Calvin Klein, Emporio Armani and Swatch, make sure a visit to Paul André is on your shopping list.
Address: The Orchards Shopping Centre, Haywards Heath, West Sussex, RH16 3TH
Telephone: 01444 413242
Open: Monday – Saturday from 09:00-17:30